Use Photos to Boost Your Rental Listing
If you would like to increase the number of nights booked at your vacation rental property on the Outer Banks, you should make sure that you utilize photos in your listing. People today want to see what they are getting, and a few blurbs about your property will not do. You need to have quality photos of your vacation rental, as well as the surrounding area.
The following are some tips that can help you capture the best photos.
Think About the Target Demographic
Who is your audience? Who will be coming to your property? If you have a smaller one-bedroom property, then you might be marketing to couples who are looking for a romantic getaway. You should think about this with the information you put into your listing and the photos you use. Maybe you have a larger property and you think it would be a good choice for a larger family or a group of friends looking for an Outer Banks vacation rental.
You should always try to narrow your potential audience to two or three different categories or types, and then provide marketing information, including photos, that will appeal to them.
Staging the Photos
You want the photos to be as appealing as possible, so this means staging. If you have an outdoor area for dining and you have a BBQ, set the table as though people are getting ready to eat. You might even want to throw some items on the grill. Light some candles in the bathroom and draw a bath. You want to paint the home in its most appealing light.
Ultimately, you want the viewer to imagine that he or she could step right into that photo and be on vacation. This is a difficult feat to achieve unless you work with a professional photographer.
Photos of the Destination
People want to come to the Outer Banks to enjoy what it offers. Your property is just the icing on the cake. Therefore, you might want to get out and have some photos taken around the Outer Banks, so they can see the "cake,” too!
This has the potential to make the rental fantasy in the potential renter’s mind even more powerful, and it could make them want to rent your home.
Revisit Your Photos
Even if you already have some photos of your property up right now, it might be time to look at them in a different light. Are they really the best they can be, or could they use some improvement?
Try some new professional photos and see what a difference they can make when it comes to the marketing of your property.